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THE EVER CHANGING WORLD WHICH WE LIVE IN
What a six months we've had... My head is spinning with all that's been
going on both in the industry and at Gym Alliance. When I first started the company
I could never have dreamed that the changes I was observing as an outsider would
progress so fast. In short we live in exciting times and as an Alliance we are in
a great position to take advantage of the changes. Everywhere I look there are opportunities
for us...
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Training & Events
Filex and the Australian Fitness Expo 17-19 April 2009 more
WA Health and Fitness Expo 6-8 Feb 2009 more
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MELBOURNE IN FOCUS
We now have a total of 8 clubs in Melbourne and and are well on the way towards our target of 26 which will make us the largest network of clubs in Melbourne. Gym Passport promotions will commence in Melbourne at the end of September with a targetted advertising campaign which will compliments the sales of Gym Passport to corporate customers...
by Peter Connolly |
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CREATING THE ‘DISNEY’ EXPERIENCE
On a trip to Paris I had the opportunity to experience the surreal feeling of visiting
the happiest place on Earth, Disneyland, Euro Disney. An endless smile filled my
face for eight hours as I took in the thrills of Space Mountain, the joys of It’s
a Small World and the awe inspiring show put on by the Team. This was my ‘Disney
Experience’. Over time I have had the opportunity to reflect on what stood out as
the number one experience that made my visit worth while, not the rides, not the
food, the Customer Service Team and their willingness to create a day I would never
forget…….
by Peter Connolly |
INDUSTRY NEWS
More bad news for Fitness First following their ill advised lawsuit against a sick pensioner back fires... more
Macquarie Leisure continues to grow its Goodlife health club chain with the acquisition of 11 clubs from Zest view the full article
Virgin Active starts it's assault down under view the full article
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THE TRAINING MYTHS
Most of us know that when people visit a gym it’s usually for two reasons; losing
weight and staying fit and healthy. However, what most people don’t know is the
other motivations on why people join a gym, the myths. There are many myths out
there about our health and fitness which helps drive more people to our gyms. The
more we understand the greater we can help our members in achieving their goals...
by Michelle Hiratos |
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THE DREADED 'M' WORD
'It's a minefield out there' has never been
applied in more apt a situation than when Marketing your club. When asked by the
boss to cut his marketing budget by half the Marketing Manager responds by saying
'I would but I don't know which half is working, so you see i've got
to spend it all'. In this series of articles i'll discuss my experiences marketing Gym Passport
starting with the new phenomenon
of web marketing...
by Stuart Grover |
REASONS TO JOIN
1. Increased revenue for your health club2. Access to new markets 3. Prompt timely payment 4. Real-time feedback on customer satisfaction 5. You have nothing to lose - There is no costs and setup is easy |
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GYM ALLIANCE AUSTRALIA UPDATE
The network is growing fast, we have over 30 clubs across Sydney, Melbourne and
Perth and on average we are bringing on 3 new clubs every week. This means we have
more facilities for Gym Passport holders to use making it even more conveniant...
by Stuart Grover |
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